Targeted E-Marketing: Finding the Sweet Spot

Get ready for new "controlled circulation" models on the Web, ones that target you based not on your preferences for music or soft drinks -- but on what you consume in your occupation. Think of it as B2B social networking. First, some set-up ... One of the great media inventions of the mid-20th century was the notion of affinity-based, controlled circulation publishing.
From: www.ecommercetimes.com